How does BlueZoo protect consumer privacy? Are BlueZoo products GDPR compliant?

Since its early days, BlueZoo has maintained the protection of the privacy of consumers and employees of BlueZoo’s clients as a top priority. That’s why the principle of privacy-by-design guides all our product development. Following the adoption of the General Data Protection Regulation (GDPR) in May 2018, consumer privacy belatedly came into focus at many organizations due to the significant fines imposed on those who do not respect the law. 

While GDPR is a critical requirement for BlueZoo customers in Europe, GDPR regulations extend beyond EU/EEA boundaries and apply to any organization that engages EU/EEA citizens, in any geography. More importantly, privacy regulations inspired by GDPR have expanded around the world (e.g. CCPA in California), making GDPR the de facto international standard. Meeting GDPR’s strict requirements is effectively a guarantee to be privacy compliant in almost any country.

As proof of our compliance, and to be sure that we abide by the latest interpretations of the law, BlueZoo products are audited every year by ePrivacy, the leading European GDPR certification agency, located in Hamburg (Germany). All BlueZoo products have been certified by ePrivacy and have been awarded the label “Trusted Privacy”.  The ePrivacy agency has similarly certified the products of other software companies, including Salesforce and Oracle.  The ePrivacy certification is valid for 2 years, but requires annual technical and legal audits.

While many companies claim GDPR compliance, only a few gain third-party  certification. Claims of compliance, without external audit and successful certification, are just that: claims, like any other unsubstantiated marketing assertion. Don’t take that risk, trust in facts.

For more information, please visit https://www.bluezoo.io/privacy