BlueFox foot-traffic analytics are listed below-
|Analytic Visualizations or Charts
|Historical Record Retained
Visits equate to impressions in the advertising context or shoppers for the retail context. A visit is recorded every time someone enters the location sensor INNER detection range.
The INNER range is determined by a defined detection range radius. The raw detection of mobile devices is recorded then the raw "count" is modified by an algorithm method to estimate a foot traffic visit count. The algorithm is the outcome of the sensor calibration process.
If the visitor returns to the INNER range following closed visit the visit count is incremented.
Visit count is saved in 15 minute Intervals.
However, cumulative count is incremented with any new visits by each pulse sent to the BlueFox cloud every 20 seconds.
|Unique Visitors Count
Total Unique Visitor, Cumulative Unique Visitor by Time Span
The Unique Visitor Count use case is fulfilled using a statistical structure with a beginning and end date. BlueFox patented technology will detect the first visit and the subsequent recurrence so that the visitor is only counted once during the time span.
But the data structure keeps no timestamp record of when the device was detected.
In the group case one person might record 5 visits across 5 sensors but the Unique Visit count will only increment once.
A snapshot of the cumulative unique visitor count is recorded every 24 hours for the prior day for the duration of the time span.
Weekly cumulative visitor counts reset on Monday.
Monthly cumulative visitor counts reset on the first of each month.
Conversion is calculated by comparing the total number detected in the OUTER range compared to the total number of visits in the INNER range.
Conversion is calculated when the visit is closed.
15 minute Intervals
|Dwell Time % by bin duration for a one location or across a group of locations
Percentage of visits where the length of the visit is within the duration interval (or bin size).
15 minute Intervals
|Recurrence Frequency is captured by recording the number of times the same device is detected.
Normally we record the frequency of recurrence once, twice, three, and four or more times.
A snapshot of the cumulative recurrence for each frequency is recorded every 24 hours for the duration of the time span for the prior day.
|Convert captures the intersection of unique visitors between locations.
Convert is directional.
Convert will record if a unique visitor at one location was seen prior at another location.
|A snapshot of the cumulative intersection percentage is recorded every 24 hours for the duration of the time span for the prior day.
BlueFox Flow journey metrics for
BlueFox Flow records journeys within a network of sensors and determines the distribution of time spent in the journey and which locations were visited.
BlueFox Flow requires a group of sensors to be close proximity where the distance between one sensor and the next sensor is no more than 10 mins walk.
A journey is closed when the mobile device is not detected by any sensor in the group for 10 minutes.
|A 24 hour span is captured. BlueFox Flow resets daily at midnight local time.